Hillary For America 2016 Presidential Campaign
Over the couse of 19 months our small team build and launch over 50 products and tools that power the campaign. Including fundraising applications, organizing tools, voters engagment tools, data analytics infrastructure, storytelling and rapid response, and mobile engagement apps.
Role: Design Lead & Manager
In the couse of the 11 months I spent on the campaign I led design across two product areas. The first area was Fundraising, where we bult a robust A/B testing platform to drive donations. The other was Organizing which created tools that helped field organizers and volunteers be efficient in canvassing and phone banking.